Avantia is a UK-based regulated financial services technology and risk analytics business that operates the online consumer home insurance brand HomeProtect. Founded in 2006, the company has invested heavily in R&D, building up valuable and unique IP and capitalizing on its rich and nuanced domain knowledge to make insurance available to a wider range of customers.Avantia generates revenue primarily by selling home buildings and contents insurance policies directly to consumers in the UK under its Homeprotect brand, with a focus on properties that may struggle to get coverage from traditional insurers, leveraging proprietary pricing technology like its "Cortex" platform and machine learning models for intelligent risk pricing, product configuration, and automated underwriting, while also monetising additional streams from plan renewals, premium financing, and potentially claims handling.Avantia's key differentiator is its ability to offer home insurance to many households when others consider it too difficult. The company maintains the most effective online quotability of any household insurer in the UK, returning a quote to over 97% of applicants, almost 25% more than its closest competitor. More than 80% of its new customers are in what other insurers would deem to be 'difficult to insure' risk categories, such as homeowners with larger houses, businesses running from home, listed buildings, unoccupied properties, flat roofs, previous convictions, or thatched roofs.In 2014, Avantia received a £57 million investment from ECI Partners, a growth-focused UK mid-market private equity firm, to support its growth strategy. ECI Partners has a strong track record of investing in technology-driven businesses and saw significant potential in Avantia's innovative approach to the home insurance market.Under ECI Partners' ownership, Avantia has continued to invest in technology and R&D, winning several awards for its innovative use of data for real-time risk pricing. In 2021, ECI Partners announced a reinvestment in Avantia through its ECI 11 fund, delivering a full realization for its previous ECI 9 fund. This reinvestment demonstrates ECI Partners' continued confidence in Avantia's growth potential and its ability to disrupt the traditional home insurance market.