Tangle Teezer is a global haircare brand renowned for its innovative detangling hairbrushes. Founded in 2007 by former hair colorist Shaun Pulfrey, the company is based in the UK and has achieved remarkable success by redefining the hairbrush category with its unique patented teeth technology and ergonomic designs.Tangle Teezer generates revenue through the sale of its range of detangling, blow-drying, and styling hairbrushes, which are famous for their unique teeth technology designed to effortlessly glide through hair without pulling or tugging. The company's products are sold through a proven omnichannel model, with a strong presence in over 75 countries across well-established international online and multi-channel retailers, including Amazon, Boots, Walgreens, The Hut Group, Target, Ulta, Superdrug, Sephora, and CVS.In July 2021, Mayfair Equity Partners, a UK-based tech and consumer growth investor, acquired a majority stake in Tangle Teezer, valuing the company at over £70 million. This investment aimed to support Tangle Teezer's further product innovation and international expansion, recognizing the brand's significant growth potential.Under Mayfair Equity Partners' ownership, Tangle Teezer is partnering with CEO James Vowles and his management team to drive further growth. The company has benefited from strong industry support, celebrity endorsements, and a unique brand identity, helping it enter new high-growth markets at a relatively low cost. In 2020, Tangle Teezer achieved record revenues of over £30 million, demonstrating resilient growth throughout the COVID-19 pandemic.With Mayfair Equity Partners' expertise in backing strong consumer brands and supporting international expansion, Tangle Teezer is well-positioned to capitalize on the increasing demand for innovative haircare products globally. The partnership aims to leverage Tangle Teezer's strong brand recognition and continue its success in redefining the haircare category through product innovation and global reach.